Zoho Digital Marketing Analyst opportunities 2024
As a Digital Marketing Analyst at Zoho, you will play a pivotal role in shaping and executing our digital marketing strategies. You’ll analyze data to measure the effectiveness of campaigns, optimize performance across various channels, and provide actionable insights to drive growth. Collaborating closely with the marketing team, you’ll develop and implement SEO, SEM, and social media strategies, ensuring content resonates with our target audience. Your expertise in data analytics and digital tools will be crucial in refining our approach and enhancing our brand’s online presence. This role demands a mix of analytical prowess, creative thinking, and a keen understanding of digital trends.
About company :
Zoho Corporation stands as a prominent force in the realm of cloud-based software solutions, celebrated for its extensive range of productivity and business applications. Since its inception in 1996, Zoho has evolved into a global leader, catering to over 50 million users across the globe. The company’s product portfolio is diverse, encompassing CRM, project management, accounting, and an array of office suite tools, all designed to enhance business efficiency and productivity.
Zoho is unique in its steadfast commitment to user privacy, data security, and continuous innovation, prioritizing customer needs at every turn. This customer-centric approach has led to the development of seamlessly integrated software solutions that empower businesses of all sizes to optimize their operations and achieve sustained growth. Headquartered in Chennai, India, with a global presence, Zoho fosters a dynamic culture that encourages creativity, collaboration, and excellence in technology. The company’s dedication to creating comprehensive, user-friendly software makes it a trusted partner for businesses seeking to thrive in the digital age.
Job details :
| Company Name | Zoho |
| Role | Digital Marketing Analyst |
| Qualification | Any degree |
| Location | Chennai |
| Experience | 0-2 years |
Job role :
We are seeking a highly motivated and analytical Digital Marketing Analyst to join our dynamic marketing team. The successful candidate will play a critical role in driving our digital marketing initiatives by analyzing data, identifying trends, and providing actionable insights to enhance our online presence and marketing strategies. This role demands a blend of creativity, analytical skills, and technical proficiency in digital marketing tools and platforms.
Key Responsibilities :
- Data Analysis and Reporting:
- Collect and analyze data from various digital marketing channels, including social media, SEO, PPC, email campaigns, and website analytics.
Generate comprehensive reports to track performance metrics, measure ROI, and identify areas for improvement.
Use data visualization tools to present insights and trends clearly and effectively. - Campaign Optimization:
- Monitor and evaluate the effectiveness of ongoing digital marketing campaigns.
Provide actionable recommendations to optimize campaigns, enhance performance, and achieve marketing goals.
Conduct A/B testing to determine the most effective strategies and tactics. - SEO and Content Strategy:
- Conduct keyword research and analysis to identify high-performing keywords and opportunities for content optimization.
Collaborate with the content team to develop and implement SEO-friendly content strategies.
Monitor and improve on-page and off-page SEO efforts to increase organic traffic. - PPC and Advertising Management:
- Manage and optimize PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels.
Analyze ad performance, adjust bidding strategies, and optimize ad copy to maximize ROI.
Monitor budget allocation and ensure efficient spending. - Social Media and Email Marketing:
- Analyze social media performance metrics and provide insights to improve engagement and reach.
Track and evaluate email marketing campaigns, including open rates, click-through rates, and conversions.
Recommend strategies to enhance email deliverability and subscriber engagement. - Market Research and Competitive Analysis:
- Conduct market research to stay updated on industry trends, competitor activities, and emerging digital marketing technologies.
Provide competitive analysis and benchmarking to inform marketing strategies. - Collaboration and Communication:
- Work closely with cross-functional teams, including content creators, designers, and developers, to execute marketing campaigns effectively.
Communicate insights, findings, and recommendations to stakeholders and senior management. - Tool Proficiency:
- Utilize various digital marketing tools and platforms such as Google Analytics, SEMrush, HubSpot, and others.
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